CAMPAIGN BRANDING

In December of 2019, I was approached with the task of producing the branding, graphics, and website for PA State Senator Daylin Leach’s re-election campaign.

 

As a progressive Democrat credited with the achievements of passing medical marijuana and environmental legislation in Pennsylvania, I chose to create Daylin’s brand in blue and green, paired with a bold, austere font to reflect his professionalism and experience in the State Senate.

 

After developing the logo and brand book, I used NationBuilder as the web platform to successfully design daylinforsenate.com. Other marketing materials for the campaign included palm cards, yard signs, social graphics, and advertisements for web.