HRI HOSPITAL CREATIVE CONCEPT

In 2023, HRI Hospital, a 64-bed freestanding mental health facility in Brookline, Massachusetts, approached our team for a rebrand. The hospital’s leadership wanted to attract a younger, more diverse audience, with a particular focus on the LGBTQ+ community that thrives in the Boston area. As Lead Designer on the project, I was tasked with developing three distinct creative concepts for presentation.

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To ensure the rebrand resonated with HRI's target demographic, I drew inspiration from vibrant imagery, bold color palettes, and design elements that conveyed a sense of movement and inclusivity. The final concept was a striking, modern identity that spoke to both the energetic college culture of Boston and the hospital’s commitment to mental health care. The HRI team has since adopted this creative direction as a foundation for all their visual communications, cementing the rebrand as a key element of their ongoing marketing strategy.